Smartphone, more than a style statement now, is considered one of the basic needs. Daily rise in the active smartphone users in India has attracted many global companies to put their feet into the Indian market. In the list of smartphone making giants like Apple, Samsung, HTC, Microsoft, Sony etc , we see an Indian name who joined the party late as compared to others but found its way to beat all and reach to top in India as compared to their sales and shipping figures. Yes the name is household now- Micromax ( headquarters at Gurgaon, Haryana, India ).
Micromax, founded by Mr. Rahul Sharma, Mr. Vikas Jain, Mr. Sumeet Arora and Mr. Rajesh Agarwal, initially started as a tech firm in 2000 working in the field of embedded systems. It joined others in mobile sector in the year 2008. In 2010 they launched a phone with a battery backup of around 30 days. In a country with power issue, the phone was a lifeline for many people living in rural areas. Over the time the smartphone company tried its hand on urban market when it launched Bling specially made for fashion savvy urban woman which was endorsed by Twinkle Khanna. Micromax attracted youth by making QWERTY phones with inbuilt chat and mail features.
With its entry in smartphone market with the introduction of Andro A60 in 2010, Micromax banged loud that they are too in the race. Though at that time the company used to import the white labelled phones from China, used to rebrand it and sell into Indian markets.Then they introduced the Canvas series, whose first model A100 was an overnight success. The Canvas series was a low budget smartphone heavily loaded with all the latest features of that time which its competitors, mainly Samsung used to provide. Micromax went into targeting Samsung by making them run for their money by introducing cheap smartphones considering the Indian market. In late 2013, it made to the top list of companies shipping most number of smartphones beating Apple and Samsung by shipping 46 million units ( according to the data issues by IDC ). Micromax introduced Funbook ( tablet series ) and Doodle ( large screen phones ) which were directly in comparison with the Grand series of Samsung.
Thanks to Globalisation, Micromax tried their hands on international market with introducing the brand in Russia. The company is not only making Android based devices but have also introduces Windows 8.1 running smartphones launched in June 2014, Micromax Canvas Win W092 and the Micromax Canvas Win W121. Micromax launched its Android One smartphone known as Canvas A1. In November 2014, Micromax partnered with Cyanogen Inc. to provide Cyanogen-based smartphones in India, under the brand name YU. On June 17, 2015 Micromax has launched Micromax Canvas Sliver 5, which they claimed to be the slimmest phone in the world.
Micromax made Hugh Jackman as the face of the brand in 2013. Micromax in these 5 years long journey have proved that its in here for a long race and the way the smartphone market is growing globally, Micromax has a lot to prove and we are sure that it will make it to the top in coming years.
Post by: Arjun Rathod